Amsterdam area
Full time
Chief Executive Officer
Icetubs builds premium ice baths for people who take recovery seriously: athletes, wellness studios, and homes across Europe. We've grown to €6.5 million in revenue with a small team of 15, selling B2B and D2C. The product is great, the team is great, and the market is booming. Now we need someone to take it to €15 million and beyond.
About the job
This is not a corporate CEO job. We're not looking for someone to manage. We're looking for an entrepreneur who wants to run the whole thing: strategy, sales, marketing, operations, all of it. Full responsibility, full freedom. You lead, you decide, and the results are yours.
No endless reporting, no slideshows, no politics.
What you’ll be doing
- Grow the business. Take Icetubs from €6.5M to €15M. You pick the growth levers, set the course, and make it happen across B2B and D2C.
- Close the big ones. Partnerships, distributors, key accounts, wellness chains. You open doors and you close deals yourself.
- Drive sales and marketing as one engine. This is where you come from, and this is where you'll make the biggest difference.
- Stay hands-on. You're in the numbers, with customers, and with the team, not stuck in meetings about meetings.
- Build a high-performance team. Give people trust, clear goals, and room to own their work. Set the bar high and have fun clearing it.
What you can expect
- The keys to a premium brand in one of the fastest-growing markets out there
- A great product that actually makes people feel better
- A small, sharp team ready to go
- Base salary around €100k, depending on experience
- Bonus up to 50% of base, tied to growth, profitability, and milestones
- Equity possible
- Car allowance, pension, and health benefits
- Unlimited access to ice baths (you'll need them)
Are you ready to take that challenge?
What we’re looking for
- An entrepreneur at heart. You think like an owner, you're brave, and you're comfortable taking risks when the upside is worth it.
- A sales and marketing leader. You've scaled a premium or high-ticket brand, ideally in wellness, fitness, lifestyle, or premium consumer products, where trust wins the sale.
- A closer. You love building partnerships and you know how to get them over the line.
- Hands-on and down to earth. No slideshow wars
- Warm, direct, and fun to work with. You bring energy, you care about people and product, and your ambition pulls everyone up.
- International. You've sold in more than one market. Fluent English is a must.
- Here for the long run, based in or moving to the Amsterdam area.
