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Why cold therapy is becoming a daily ritual for so many
Life moves fast. Stress builds. Motivation dips. And your energy isn’t what it used to be. Cold therapy helps you press pause. By exposing your body to short bursts of cold water, your nervous system resets. Your mind clears. Your body starts to recover and rebuild stronger than before. And it works, even if you’re not an athlete.
Curious if cold therapy is right for you?
Get our free Cold Therapy Guide with science-backed tips, routines, and expert advice for beginners.
What exactly is cold water therapy?
Cold therapy (also known as cold water immersion or ice bath therapy) means exposing your body to cold temperatures, typically via an ice bath or cold plunge. This triggers your body’s natural recovery systems:
- Activates your nervous system
- Increases blood flow
- Reduces inflammation
- Supports mental clarity
It’s not a trend. It’s a time-tested method used by everyone from ancient warriors to modern elite athletes. And with the right setup, it’s now possible to safely and effectively practice cold therapy at home.
Proven benefits of cold therapy
Forget vague claims. Cold therapy delivers real, science-backed results:
Boosts mental health
Dopamine increases by up to 250%, giving you a natural, long-lasting lift in mood, focus, and clarity.
Reduces stress & anxiety
Cold plunges spike norepinephrine (up to 300%), helping you manage stress and stay calm under pressure.
Strengthens immunity
Builds your defense system by increasing white blood cell count, helping you fight illness and recover quicker.
Improves sleep
Cooler core temperatures promote deep sleep. Research shows that sleep onset is 15% faster and rest is longer.
Speeds up recovery
Reduces soreness and muscle inflammation by up to 20%. Perfect after workouts or long days.
Check out our cold therapy products
Cold therapy isn’t one-size-fits-all. That’s why we’ve built a range that adapts to your space, routine, and how you like to recover.
Trusted by everyday achievers
After a busy week, meetings and staring at screens, the only thing that resets me is an @icetubs ice bath.
This is my big secret to being able to recover 100% between races 🥵 I don't know what would happen to me without ice water! My new ally from @icetubs who is going to help me recover in the best way 🙌🏻 Let's go!
❄️ During competition time Icebaths are used for recovery with a temperature between 8 and 12 degrees. But on my daily routine I jump on my ice bath every morning with a water around 4 degrees. @icetubs is a motorized tub, you can command it from your phone easily and the wood finish fits perfectly in my garden 🌳
Add-ons
Looking to upgrade your setup? Add-ons and bundles help personalize your routine.
Safe and simple cold therapy at home
No more DIY tubs or buying bags of ice. With Icetubs, cold therapy is clean, consistent, and always ready.
- Plug & play setup
- No ice needed
- Maintains 3°C to 38°C
- Triple filtration system
- Smart app control
- For indoor and outdoor use
Need a commercial ice bath?
If you're setting up cold therapy for a gym, wellness resort, or clinic, check out the ProBath.
- Handles 100+ uses per day
- Fully automated and regulation-compliant
- Used by elite gyms and top performance centers across Europe
Ready to learn more about cold therapy?
Cold therapy is about consistency. And the more you know, the easier it is to build a habit that sticks.
FAQs about cold therapy
Is cold therapy safe for beginners?
Yes! Start slow, short dips of 1 to 2 minutes at a moderate cold temperature (around 10–15°C) are a great way to begin. Listen to your body, breathe through the discomfort, and always get out if you feel dizzy or numb. Cold therapy is safe for most people, but if you have heart conditions or other health issues, it’s always smart to check with your doctor first.
How often should I take an ice bath?
For general wellness, 2–4 times per week is a great starting point. Some people do it daily, others just a few times a month. The key is consistency. Even short, regular sessions can lead to noticeable improvements in mood, energy, sleep, and recovery.
How cold does the water need to be?
Cold therapy is effective between 10°C and 15°C for beginners. More experienced users might go down to 3–5°C, but that’s not necessary to see benefits. It’s not about suffering—it’s about stimulating your nervous system and building resilience.
Should I use an ice bath before or after my workout?
Both can be effective, just for different reasons.
- Before a workout: An ice bath can help lower your core body temperature and delay fatigue. This technique, known as pre-cooling, may improve endurance. However, it's not recommended before strength training, as it might temporarily reduce muscle power and performance.
- After a workout: This is the most common use. Post-workout cold therapy reduces inflammation, muscle soreness, and speeds up recovery. It’s ideal after high-intensity training or long endurance sessions.
What makes Icetubs different from other ice baths?
Unlike DIY setups or budget models, Icetubs are designed for daily use with zero hassle. No ice runs, no plumbing, and no complicated setups. Our system keeps water clean, cold, and circulating 24/7. The difference is in the details: premium materials, low maintenance, and a design that actually fits your home.
Do I need a special installation or plumbing?
Nope. Icetubs are fully plug & play. Just fill it with water, plug it in, and you're ready to go. No ice needed, no tools required. It works indoors or outdoors, and you can move it when needed.
How much maintenance does an ice bath require?
Icetubs are built to be low-maintenance. Thanks to the triple filtration system and optional AquaFinesse, your water stays clean and safe for weeks. You’ll need to occasionally top it up or drain/refill depending on use, and check the filter weekly, with on average a monthly filter change which is as easy as unscrewing a light bulb and takes about 10 seconds.
What’s included when I order?
When you purchase an Icetub, you're not just getting a product, you're investing in a complete cold therapy experience. Here's what's included:
- Two-year warranty
- 1HP Icetubs Engine™
- Thermocover
- Icetubs filter (3 pcs)
- Help desk