Get to know our ice bath experience
Icetubs is more than just a brand; it's our passion and expertise in delivering a unique ice bath experience. Discover who we are and how our dedication can transform your wellness routine.
How it started
It all started with a single experience that changed everything. Chiel, our founder, discovered the benefits of cold exposure and was inspired to share that transformative power with the world. But Icetubs didn’t grow because of one person—it grew because of the people who joined along the way. Every member of our team brings their own energy and ideas, turning that initial spark into a movement.
Today, we’re proud to offer ice baths that are not only effective but also stylish and sustainable. From our roots in Amsterdam to a global presence, our journey is driven by a shared belief in making cold therapy accessible for everyone.
Join the cold, meet the people
At Icetubs, we believe in the power of cold therapy, but we also believe in the power of people. We’re a team of dedicated individuals, each with our own story and passion for what we do. Together, we make Icetubs more than just a brand— it’s a community.
"The boost that an ice bath gives me is surreal and addictive, making me want to keep using it day by day."
"The boost that an ice bath gives me is surreal and addictive, making me want to keep using it day by day."
"I just love the mental clarity you gain from an ice bath - it is a great tool to set your mind straight after a long working day."
"I just love the mental clarity you gain from an ice bath - it is a great tool to set your mind straight after a long working day."
"An ice bath is perfect for me to relax after or even during an exhausting day. It’s a restart for body and mind, and a vital part for my recovery"
"An ice bath is perfect for me to relax after or even during an exhausting day. It’s a restart for body and mind, and a vital part for my recovery"
"Ice baths feel like a cheat code for mental toughness to me. You sit in, your brain screams to quit. You stay, and suddenly, everything else in life feels easier."
"Ice baths feel like a cheat code for mental toughness to me. You sit in, your brain screams to quit. You stay, and suddenly, everything else in life feels easier."
"Incorporating an ice bath into my daily routine has been transformative. It sharpens my concentration."
"Incorporating an ice bath into my daily routine has been transformative. It sharpens my concentration."
"For me, an ice bath is more than recovery—it's a tool to stay sharp and energized, ready to tackle the next challenge in business."
"For me, an ice bath is more than recovery—it's a tool to stay sharp and energized, ready to tackle the next challenge in business."
"I like ice baths because they help me recover after hard training and keep my focus sharp."
"I like ice baths because they help me recover after hard training and keep my focus sharp."
"For me, the cold plunge is the perfect method for building resilience and mental clarity. I also like the energy and dopamine boost after. Do you dare to join?"
"For me, the cold plunge is the perfect method for building resilience and mental clarity. I also like the energy and dopamine boost after. Do you dare to join?"
“I use an ice bath to speed recovery, reduce inflammation, and crush my next WOD even harder.”
“I use an ice bath to speed recovery, reduce inflammation, and crush my next WOD even harder.”
"I rarely feel as mentally strong as I do in an ice bath. That’s why it’s part of my daily routine. What you learn in the cold.. focus, control, resilience, it all carries straight into everyday life."
"I rarely feel as mentally strong as I do in an ice bath. That’s why it’s part of my daily routine. What you learn in the cold.. focus, control, resilience, it all carries straight into everyday life."
“Ice baths are my go-to recovery tool for endurance sports, helping me reduce muscle soreness, boost mental clarity, and regain focus; sometimes, even better than coffee!”
“Ice baths are my go-to recovery tool for endurance sports, helping me reduce muscle soreness, boost mental clarity, and regain focus; sometimes, even better than coffee!”
"A two-minute ice bath is the best fix for when I'm having an off day. It still blows my mind how quickly it can snap my brain awake, nothing has ever come close."
"A two-minute ice bath is the best fix for when I'm having an off day. It still blows my mind how quickly it can snap my brain awake, nothing has ever come close."
"I never quite get used to that first second in the cold. But strangely, by second sixty, I am always hooked."
"I never quite get used to that first second in the cold. But strangely, by second sixty, I am always hooked."
"Cold exposure keeps my energy high, my sleep strong, and my head calm and focused"
"Cold exposure keeps my energy high, my sleep strong, and my head calm and focused"
"I love doing ice baths because of the energy kick they give me and the amazing, powerful feeling I have afterwards"
"I love doing ice baths because of the energy kick they give me and the amazing, powerful feeling I have afterwards"
Our mission
At Icetubs, our mission is clear: to make cold water therapy a part of daily life for everyone. We believe that everyone deserves to experience the benefits of cold therapy—whether it’s for recovery, focus, or simply feeling more alive. We’re here to make it easy, effective, and something you’ll look forward to every day.
But our mission isn’t just about cold therapy—it’s about community. We’re building a movement that’s united by a shared commitment to body and mind awareness, and we want you to be a part of it.
Our core values
Everything we do is guided by our core values. These aren’t just words on a wall—they’re the principles that shape every decision we make as a team.
Collaborative strength
We believe in the power of teamwork. Our success is built on mutual respect and shared goals.
Consistent excellence
We push boundaries and always deliver top-quality products and services.
Core belief
Cold therapy is more than just a trend, it’s a way of life. We live by it, and we’re passionate about sharing it with you.
Continuous improvement
We strive to be better every day, both as a team and as individuals.
#JointheCold
Break the ice, share your advice—join a community that lives for the cold.
Find your fit with Icetubs
From the upright IceBarrel to the sleek IceBath and new IceSauna — each built to boost recovery, sharpen your mind, and elevate daily life.
IceBarrel
Compact, upright cold plunge with precise temperature control, ideal for any space.
IceBath
Spacious, reclined ice bath with precise cooling, for full-body immersion and comfort.
IceSauna
Compact electric sauna with custom design, perfect for indoor and outdoor heat therapy.
