Somewhere in Amsterdam, the idea for Icetubs came about during a session with a breathing coach. We stepped into ice-cold water and felt as if we had been reborn. We could take on the whole world. This is something that everyone must experience, though not in an inflatable bath with ice cubes, but a bath that cools itself. Read here about the development of the first Dutch ice bath.
Two years of drawing and developing
And turning that idea into a real ice bath took two years. Starting with brainstorming, networking and developing ideas. Everything was focused on that one ice bath. Not just one, but the best we could conceive and made in the Netherlands. A process that took more than two years.
With a budget and the right people, such as a product developer, marketers and managers. The perfect recipe for creating an ice bath of this caliber. After more than 2400 hours at the drawing board, more than 200 hours drawing and many sleepless nights, we were finally able to make a mold.
Dragon Plastics Zeeland
After we had the mould made, we launched the quest for a company that could turn that mould into an ice bath for us. And, not least important, a company in the Netherlands.
Our patience was sorely tested. We exchanged emails, talked on the phone and drank coffee with all sorts of companies. What was the result? It would be possible to make an ice bath for us, but it would be very difficult, and so we received quite a few negative answers. The launch date kept being pushed back.
Until we came across Dragon Plastics in Zeeland. It was bold enough to give it a try, and in June this year, started developing our tub.
From Zeeland to Badhoevedorp
By July, the first tubs had arrived in Badhoevedorp. The product developer and production team turned the tub into a real ice bath: the Icetub. But this was far from straightforward. Despite the fact that we all saw things through rose-coloured glasses, we also had to overcome quite a number of setbacks.
Dents in the tub, issues that certainly did not help a tight schedule. In July and August, a lot of overtime was put in. Working lat into the night for days on end. More than 20 Icetubs were assembled, disassembled again and tested. On 1 September, everything came together perfectly and we were able to deliver the first Icetub to Koen de Jonge (co-author with Wim Hof of The Way of the Iceman).